As many of you saw and heard today, we launched a very aggressive plan for this year via a video on our corporate site (, followed by a live call which is available for playback (check your back office for numbers).
It’s a plan to go on offense.

It’s a plan to win.

It’s a plan for your success.
If you have any interest in achieving economic, physical, and personal renewal in 2009 take 28 minutes to watch this video. The decision that you make to get engaged, or more engaged, in Univera can change your life.
BUT, any plan–however good–is only as strong as the execution of that plan.
So today’s entry, albeit a little on the long side (I’m excited!), is about getting it done. Making it happen. Crossing the goal line.
It’s about heart, effort, discipline, and your ultimate success this year. And you can’t wait until June to start to plan for your success if you’re already engaged, you’ve got to start now.

Everybody in this industry talks about goals and dreams (the terms, to a degree, are somewhat interchangeable–though I think goals are more finite and short-term oriented, and dreams often convey a “bigger than life” scenario that are longer-term but oftentimes too esoteric and intangible).

Yet, often with all this great discussion there’s a vitally important missing step.


There’s a big difference between an accomplishment-oriented dreamer and a daydreamer.

An accomplishment-oriented dreamer sets tangible dreams. A daydreamer doesn’t.

An accomplishment-oriented dreamer tracks and assesses her progress. A daydreamer doesn’t.

An accomplishment-oriented dreamer knows precisely the next action steps needed to move the few steps closer to accomplishment. A daydreamer doesn’t.

The biggest difference is in the action of it.

For example, I hear people tell me all the time they want to “Go Diamond”, and while I think they think they mean it what they often don’t realize is there’s a giant chasm between their desires and accomplishment of their dream. And often it’s the “Next Action Steps.”

Sometimes people don’t realize what it takes to achieve success, but others people know it will require hard work but they just haven’t specified how to begin.

There’s a really good book on organization skills called “Getting Things Done” by David Allen. Pages 75-77 explain a simple concept that’s critical for the success of project management, but dream/goal management isn’t really that much different. It’s just a really really big project. And a really really important one.

The magic on those pages is the simple concept of a “Next Action” for each of the projects. Specifically, every project needs to have a “Next Action” that is required in order to keep it moving. And it’s not what you need to do next year, next quarter, or next month. It’s what you need to do today, tomorrow, or this week.

At Convention I challenged everybody with the “Dream Cubes”, and to try to set an achievable dream/goal in each quadrant of your life: business, cultural, physical, personal.

Then, perhaps equally importantly, on the flip side of the cube there’s a square that lists out the “Next Actions” in order for you to accomplish these dreams. It’s the very things you need to do this week, however small, to move you closer to your dreams.

I’ve been following this process as well, with both some success and failure. Right after Convention I completed my Dream Cube, and I’m including a picture of the front and back below.


The front, of course, are my dreams. These are simply stated, and each of them has a timeline for completion–all of them are to be done by the end of 2009. Yours might be radically different, the dreams might be for three or six months from now, or maybe not for another 12-years. Whatever works for you. But once I’m done with one quadrant I’m going to re-up for something that’s bigger or different in each part of my life.

As you look to goal setting for 2009 I would really encourage that you think about the balance in your life and the various areas where you want to make an impact–the business is vitally important, but so are the other areas as well.

For example, for me there are a few important areas outside of business that I’m focused on. One of my culturally dreams is on my mind right now; when we talk about the importance of Servant Leadership in our Company, I think it’s not just about what we do and how we act at the Company but how we serve outside of it. If I’m ONLY trying to serve associates, well, this is good–but there’s a part of my life that is unbalanced, whether that be serving my family, community, etc. So a part of my cultural dream for the next year is to spend some time at an important place to me for a few weeks volunteering, while also participating in some consistent volunteer organizations in my local community.

Naturally, I’m pretty aggressive with my business dreams–being aggressive and focused on the business dreams has never been a problem, though this year I’m writing some very specific “Next Action” steps for each of the areas important to me including the business dreams.

It’s important that each of us realize that if we had a mediocre plan for 2009, we could still achieve great success through phenomenal execution.

But here we are today, with a PHENOMENAL plan. It is unequivocally the best in the industry, created by countless hours of benchmarking, incorporating field feedback, and retrospective analysis of the things that have generated our greatest growth.
We’re here with…

  • A completely committed team.
  • The best leadership in this industry, both inside and outside the Company.
  • The number one compensation plan in Direct Selling.
  • The most superior science of any nutritional products company.
  • An incredible owner filled with passion and commitment, coupled with resources.
And it’s all tied together with a purpose to be the best in the world, and the best for the world.
Which, in part, means binding together the culture that’s so important to each of us. My encouragement to you today is to take and understand our “Playing to Win 2009” plan for your success, and to sit down and ensure you’re working towards targeted goals/dreams in each quadrant of your life, with the appropriate and visible Next Action step required in order for you to move forward today towards your success.
Best of success, health, prosperity, and relationships to each of you and your families in 2009.

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One Reply to “PLAYING TO WIN IN 2009”


    We are all influenced by our background and experience. We perceive instructions in the context of our education, experience, heritage, the culture of our organization, and a number of other variables. Good managers know this, and they make sure that their instructions are clear, concise, and well understood. They also know that they must walk a fine line between conveying adequate instructions and killing workersÂ’ incentive by not allowing them sufficient latitude to do their jobs. You may strike the right balance between instruction and motivation by encouraging employees to participate in setting objectives for themselves and their team, helping them develop a plan for achieving their goals, and by making sure that each individual clearly understands the teamÂ’s mission and his or her role in achieving it. Suggest that team members check in occasionally to report their progress, then get out of their way and cheer them on to victory. Napoleon Hill
    L’Chaim “To Life” Univera Team
    Lake Oswego, OR

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