Here’s a great article about diversification…But not the traditional kind. It’s not like buying small, mid, and large cap stocks and seeing them all decline. Or Int’l and domestic funds and seeing them tank too. Or even diversifying into Real Estate and watching that crater. ๐Ÿ™‚ ย 

Side note: don’t sweat too much those who have been diversified but are “down”, it’ll come back up and it doesn’t negate the critical diversification and dollar-cost averaging principles that ultimately work best over the long haul.ย 

Anyways, this is a VERY different kind of diversification. It’s income diversification, and it’s pretty darned difficult to do in a traditional business. Expert trainer Tim Sales says that poor people buy “stuff””, middle class people buy “liabilities”, and rich people buy “assets”, though he uses a bit of a different definition than the traditional accounting ones (“stuff” is the junk you keep around your house, “liabilities” are things that cost you money, and “assets” are things that make you money.).ย 

Below, you’ll read about how rich people all across North America are investing in assets that are available to millions of people across North America, regardless of income, background, or experience. Pretty amazing.ย 

Not long ago, Craig Lapp made his living driving a truck that helped carve Southern California’s soil into new developments. But then housing sales slumped, and in November 2007 Lapp’s construction company let him go.While he searched for another job, Lapp began working alongside his wife, Lynne, in a business based in their Temecula home, selling nutritional supplements made by the direct-sales company Isagenix. Nearly two years later and with no construction job in sight, Lapp says a one-time sideline has become the couple’s bread and butter.ย ย 

“It’s paying our mortgage, our car payments โ€ฆ putting food on the table,” says Lapp, 55, who adds that he and his wife are earning a six-figure income. “It was our ‘Plan B’ that turned into our ‘Plan A.’ “

Click here to read the entire story.

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8 Replies to “Diversification”

  1. My wife and I are constantly asking if what we’re buying is an asset or a liability because we greatly care about diversifying our income and getting out of the proverbial “rat race”. That’s why we invest in our Univera business. ๐Ÿ™‚

    I can already tell I’m going to love learning from Tim Sales at Convention. Thanks for sharing his thoughts.

  2. I would like to be added to your blog, so I can read your daily blogs, ’cause I think you’re GREAT!
    cathy dewar(ID# 1326068)

  3. Hi Kathy, thanks so much. To subscribe just add your email address to the blog, available on the top right section of the home page! ๐Ÿ™‚ Appreciate you visiting and reading the blog.

  4. Hi Rich;
    The convention was great!
    Tim Sales was great as well!
    I am so excited about all of the changes that are coming down the pike, not just the products, but also the new website for ordering and my own personal site and auto-responder! This is making Univera about 10 years ahead of the rest of the MLM’s. Wooopie for UNIVERA. Now I can link my blogs and sites to my Univera site and direct traffic there instead of doing all of it myself. I love being able to link it to facebook, and the other social sites with the great already developed widget. THANK YOU!!
    How can I link your blog so that people who are prospective customers can then come in to read it? even if they are not a customer yet?
    Do they have to come onto the Univera site? Some of your renewal blogs were really interesting and I would like to link them to my health blogs ect.
    Do you have one on Blogger or anywhere else that I can link to?
    Thanks for your help!

  5. Hi Donni,

    I’ll get back to you with more details on how to incorporate the widget and links on social networking (I’ll post a comment on this thread in the next few days, I’m sure you’ll just be able to include links but there will also be more dynamic and clean ways of linking to stories/blogs/etc.). There are also a few things that you can do right away in terms of social networking, at the end of each blog post there’s a button called “Share”, if you click on that it’ll roll over a WHOLE host of social networking sites where you can post that particular blog entries content. For example, if you’re on Facebook and you like a particular post, you just click “Share” and then select the Facebook application, it pulls up a screen where you can write some prefacing comments and then you post–voila. There should be similar features at some point for replicated sites, but I can’t give you details quite yet.

    I’m glad you enjoyed Convention, thanks for all of your kind words. We’ve got a great team in the field and corporate offices. -Raz

  6. Raz,
    You sure had your game tight for the great convention. My guest this year is an anti-aging MD that is a brand new associate with no product experience. His summary, when I asked him what he thought, said “As an anti-aging doctor I have been to so many conferences I can’t count. The 2 hours at the Doctor’s Conference was more impactful than all the other anti-aging conferences combined.” Wow, we had to hurry through lunches because he did not want to miss anything.
    Again congrats and grins for a job well done for the entire Univera team.
    Russ Sandstead

  7. Hi Russ, thanks so much for your kind words. Total team effort, everyone was fantastic. We all had a fabulous time and loved the interaction and energy with so many people at the event. Glad your anti-aging doc had such a great experience.

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