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The Nike Experiment

nike-running

I love hearing various stories about what works for people’s “wellness” initiative, or what they do to get–and stay–motivated to improve themselves physically. And I’d love to hear or read some other comments from readers, so post your comments away!  

Fundamentally, I do think Nike has it right as, with many things in life, it ultimately rests on “just do it” to a large degree. Yet, there are different ways to do it; it’s one reason why I never laugh at whatever it is that people try in order to get in shape–different things will work for different people (sidebar: at the same time, at a certain point we’ve all got to stop chasing panaceas or fads, pick something, and do it diligently). But for some a treadmill is the answer, others the gym, and others it’s swimming or running or weight lifting or spin class. 

So this article caught my eye because it’s a great story about the impact this little device has had on numerous people. It’s not for everybody, but for some people it will change their life. It’s also been one of the ones in which I’ve had some success in staying on a consistent workout, using metrics and goals to chart my progress. So I’m also a believer. 

A few things that have helped me along my wellness journey (by no means have I figured this thing out, and I’m still a ways off from my goal of 15% bodyfat and there are many many people who are way smarter in this subject arena than I am) have included:

-the iPhone application calorie counter, to help monitor and track behaviors over a period of time and helps with accountability while also finding some of the hidden calories that you might not recognize; consistently checking bodyfat on a monthly basis to chart progress;

-utilizing the South Beach diet to help jump start healthier eating over a period of time (it’s a good long-term eating plan as well though I will make a few deviations for my own personal preferences);

-taking a few tips from others that I come across throughout my reading and observation or hearing stories of success from others (e.g. don’t eat anything three hours before you fall asleep);

-and, finally among a few other things, my Nike +. 

The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics
On June 6, 2008, Veronica Noone attached a small sensor to her running shoes and headed out the door. She pressed start on her iPod and began keeping track of every step she took. It wasn’t a long run—just 1.67 miles in 18 minutes and 36 seconds, but it was the start of something very big for her.
Since that day, she’s run 95 more times, logging 283.8 miles in about 48 hours on the road. She’s burned 28,672 calories. And her weight, which topped 225 pounds when she was pregnant, has settled in at about 145.
Noone knows all of that thanks to the sensor system, called Nike+. After each run, she can sync her iPod to the Nike+ Web site and get a visual representation of the workout—a single green line. Its length shows how far she’s gone, and the peaks and valleys reflect her speed.

Click here to read the full story.

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Rachel, Did You Work Out?

 

Rachel Wisby, in the fields of Hilltop Gardens in Lyford during our retreat
Rachel Wisby, in the fields of Hilltop Gardens in Lyford during our retreat

This afternoon I was talking with Rachel Wisby, who heads up our Creative Services team. We were discussing working out, getting in shape, losing weight, all that stuff.

And she said to me, “how do you get over ‘Mpmphfhhph’?”

“You know”, she continued in her British accent, “Mpmphfhfhph! That thing, it’s like, that moment when you’re sitting there and you decide whether to work out or not.”

Ah, yeah, the “Mpmphfhfhph” moment. It’s that small but massively impactful point in time that makes some people wimps and others strong, the fragile moment that wins and loses battles, the point of decision that propels you to get you fit or keeps you fat, it’s the thing that stands between you and greatness or is a stepping stone to greatness.

The “mpmphfhhph” moment is, ultimately, the fragile precipice upon which the battle of success and failure often precariously balance. 

It’s that decision point when you decide to reach for the snooze one more time or you turn off the alarm and get up to work out. It’s when you’re done with work, and you’re debating a workout and achieving your dreams–or watching TV while others achieve theirs. It’s the moment of decision between reaching for the Cookie Dough ice cream or plain kefir and green tea. 

It’s the “Mpmphfhfhph” moment.

So, how do you get beyond it? That moment? Because, fundamentally, it’s the decision that’s made in those moments that makes the difference. Intention is great, but it doesn’t mean snap if we never act on it. 

So I’m not sure how to get through that moment, we all face it in some or many areas of life. I don’t think there’s a formula but I do think there are some things we can do to prepare for it and “Just Do It” (which, incidentally, I think the people at Nike recognize is the reality of getting in shape–that it boils down to just doing it).

In the last few years I think I’ve learned a few things from my own experience as well as learning through others. One of these lessons I hope to blog about after I get a bit more practice and experience with successful application. 

Today, though, Rachel told me after the dialogue about the subject she felt better and was a bit more reinvigorated. “Ready to go”, she chided in her great accent. And I didn’t say anything, we just talked about it. Sometimes simply talking about it makes a difference.

And so does accountability. So as Rachel left my office she committed she was, despite some prior stuff scheduled this evening, committing to work out for 30-minutes tonight. Even if it were just walking. So I promised to hold her accountable and ask in the morning. 

So, good morning Rachel. I just have a quick question before we get going in the day: “Did you work out last night?” 🙂

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