Nike – Razflections

I love hearing various stories about what works for people’s “wellness” initiative, or what they do to get–and stay–motivated to improve themselves physically. And I’d love to hear or read some other comments from readers, so post your comments away!

Fundamentally, I do think Nike has it right as, with many things in life, it ultimately rests on “just do it” to a large degree. Yet, there are different ways to do it; it’s one reason why I never laugh at whatever it is that people try in order to get in shape–different things will work for different people (sidebar: at the same time, at a certain point we’ve all got to stop chasing panaceas or fads, pick something, and do it diligently). But for some a treadmill is the answer, others the gym, and others it’s swimming or running or weight lifting or spin class.

So this article caught my eye because it’s a great story about the impact this little device has had on numerous people. It’s not for everybody, but for some people it will change their life. It’s also been one of the ones in which I’ve had some success in staying on a consistent workout, using metrics and goals to chart my progress. So I’m also a believer.

A few things that have helped me along my wellness journey (by no means have I figured this thing out, and I’m still a ways off from my goal of 15% bodyfat and there are many many people who are way smarter in this subject arena than I am) have included:

-the iPhone application calorie counter, to help monitor and track behaviors over a period of time and helps with accountability while also finding some of the hidden calories that you might not recognize; consistently checking bodyfat on a monthly basis to chart progress;

-utilizing the South Beach diet to help jump start healthier eating over a period of time (it’s a good long-term eating plan as well though I will make a few deviations for my own personal preferences);

-taking a few tips from others that I come across throughout my reading and observation or hearing stories of success from others (e.g. don’t eat anything three hours before you fall asleep);

-and, finally among a few other things, my Nike +.

The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

On June 6, 2008, Veronica Noone attached a small sensor to her running shoes and headed out the door. She pressed start on her iPod and began keeping track of every step she took. It wasn’t a long run—just 1.67 miles in 18 minutes and 36 seconds, but it was the start of something very big for her.

Since that day, she’s run 95 more times, logging 283.8 miles in about 48 hours on the road. She’s burned 28,672 calories. And her weight, which topped 225 pounds when she was pregnant, has settled in at about 145.

Noone knows all of that thanks to the sensor system, called Nike+. After each run, she can sync her iPod to the Nike+ Web site and get a visual representation of the workout—a single green line. Its length shows how far she’s gone, and the peaks and valleys reflect her speed.

Click here to read the full story.

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