Contrary to the title of this entry, I don’t think it’s a very deep or profound concept at all that people like to do things that are fun. When you’re able to take onerous chores and tasks and make them fun, everyone wins.

I found this contest that the Volkswagen company is running called ‘The Fun Theory.’ The award goes to the idea that best illustrates that fun is the best way to change our behaviors for the better. Whether it’s for the environment, for our health, or something else, entirely.

Check out this fun little idea: