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	<title>Razflections &#187; Income</title>
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		<title>Diversification</title>
		<link>http://www.razflections.com/2009/05/usa-today-spotlight-on-direct-selling.html</link>
		<comments>http://www.razflections.com/2009/05/usa-today-spotlight-on-direct-selling.html#comments</comments>
		<pubDate>Mon, 18 May 2009 17:18:36 +0000</pubDate>
		<dc:creator>Raz</dc:creator>
				<category><![CDATA[Business]]></category>
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		<category><![CDATA[Direct Selling]]></category>
		<category><![CDATA[Direct Selling Association]]></category>
		<category><![CDATA[Income]]></category>
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		<category><![CDATA[Recession]]></category>
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		<guid isPermaLink="false">http://razflections.com/?p=1545</guid>
		<description><![CDATA[Here&#8217;s a great article about diversification&#8230;But not the traditional kind. It&#8217;s not like buying small, mid, and large cap stocks and seeing them all decline. Or Int&#8217;l and domestic funds and seeing them tank too. Or even diversifying into Real Estate and watching that crater.   Side note: don&#8217;t sweat too much those who have [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://razflections.com/wp-content/uploads/2009/05/athome_image.jpg"></a><a href="http://razflections.com/wp-content/uploads/2009/05/athome_image.jpg"><img class="aligncenter size-medium wp-image-1547" title="athome_image" src="http://razflections.com/wp-content/uploads/2009/05/athome_image-300x222.jpg" alt="athome_image" width="300" height="222" /></a></p>
<p>Here&#8217;s a great article about diversification&#8230;But not the traditional kind. It&#8217;s not like buying small, mid, and large cap stocks and seeing them all decline. Or Int&#8217;l and domestic funds and seeing them tank too. Or even diversifying into Real Estate and watching that crater. <img src='http://www.razflections.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   </p>
<p>Side note: don&#8217;t sweat too much those who have been diversified but are &#8220;down&#8221;, it&#8217;ll come back up and it doesn&#8217;t negate the critical diversification and dollar-cost averaging principles that ultimately work best over the long haul. </p>
<p>Anyways, this is a VERY different kind of diversification. It&#8217;s income diversification, and it&#8217;s pretty darned difficult to do in a traditional business. Expert trainer Tim Sales says that poor people buy &#8220;stuff&#8221;", middle class people buy &#8220;liabilities&#8221;, and rich people buy &#8220;assets&#8221;, though he uses a bit of a different definition than the traditional accounting ones (&#8220;stuff&#8221; is the junk you keep around your house, &#8220;liabilities&#8221; are things that cost you money, and &#8220;assets&#8221; are things that make you money.). </p>
<p>Below, you&#8217;ll read about how rich people all across North America are investing in assets that are available to millions of people across North America, regardless of income, background, or experience. Pretty amazing. </p>
<div style="margin:20px;">Not long ago, Craig Lapp made his living driving a truck that helped carve Southern California&#8217;s soil into new developments. But then housing sales slumped, and in November 2007 Lapp&#8217;s construction company let him go.While he searched for another job, Lapp began working alongside his wife, Lynne, in a business based in their Temecula home, selling nutritional supplements made by the direct-sales company Isagenix. Nearly two years later and with no construction job in sight, Lapp says a one-time sideline has become the couple&#8217;s bread and butter.  </p>
<p>&#8220;It&#8217;s paying our mortgage, our car payments … putting food on the table,&#8221; says Lapp, 55, who adds that he and his wife are earning a six-figure income. &#8220;It was our &#8216;Plan B&#8217; that turned into our &#8216;Plan A.&#8217; &#8220;</p></div>
<p>Click <a href="http://www.usatoday.com/money/industries/retail/2009-05-13-direct-sales-jobs-recession-unemployment_N.htm" target="_blank">here</a> to read the entire story.</p>
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